Google Analytics is a powerful web analytics service that allows businesses to track website traffic and user behavior. The platform provides a variety of features, including real-time tracking, user demographics, and conversion tracking.
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Integration Details:

To integrate Google Analytics with your CRM, create a Google Analytics account and add your website as a property. Then, go to your settings -> Click on the integrations tab -> Click on Connect google -> Follow the prompts to connect your account -> select your property and ad account.
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‍Use Cases:
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One use case for the Google Analytics integration is to track website traffic and user behavior within your CRM. With this integration, you can view important metrics such as pageviews, bounce rates, and time on page directly within your CRM dashboard. Additionally, you can use conversion tracking to monitor the effectiveness of your marketing campaigns and improve your website's performance.

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