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CPM
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CPM
What is CPM?
CPM, or Cost Per Mille, is a metric in digital advertising that represents the cost per thousand ad impressions. It's an essential tool for marketers to measure the efficiency of their ad spend and compare different advertising channels.
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Understanding your CPM is crucial for:
- Budget Allocation: Determine which channels provide the most cost-effective impressions.
- Campaign Comparison: Easily compare the efficiency of different ad campaigns.
- Performance Benchmarking: Measure your CPM against industry standards to gauge performance.
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